Edge Deal Lab™
Ongoing Deal Desk Retainer
WHY YOUR FIRM NEEDS IT
Quarterback your highest-value pursuits from “maybe” to premium-priced, signed engagements. Get a former Big-4 partner ( $1B+ in closed consulting revenue ) in your corner to shape deal strategy, tighten qualification, pressure-test pricing, and co-pilot negotiations so every proposal lands with confidence and speed.
IS EDGE DEAL LAB™ RIGHT FOR YOU?
You're a fit if...
You're a fit if...
You're a fit if...
Active pipeline ≥ $1M (or 3+ opportunities > $100K each)
Graduated the 90-Day GTM Sprint / Accelerator
Founders still steer pricing & scopes
(Need more pipeline first? Start with Edge Accelerator™.)
Why it matters
You're a fit if...
You're a fit if...
There’s immediate upside to capture; you’ll see ROI inside one or two wins.
Your pipeline machine is working; now you want sharper execution per deal.
We act as your fractional “Commercials Lead,” freeing partners to focus on client impact.
WHAT RESULTS TO EXPECT*
💹 15–30%+ Fee Lift through better qualification and value-based pricing moves.
⏱️ Faster Closes (< 30 days) and cycle time from qualification to proposal to SOW.
🏆 70%+ Qualified-Deal Win-Rate once each opportunity is properly vetted and coached.
🤝 Enhanced Pricing and Negotiation confidence and results
*Early-stage benchmarks drawn from pilot clients & 30+ years of comparables. Your exact lift will vary but we’ll measure it.
EDGE DEAL LAB™ - SERVICE AT-A-GLANCE
cadence
Key Artifacts you keep
what happens
Bi-weekly 90-min Deal Lab call (max 5 firms)
Deal Hotline (48-hr reply)
(up to 3 deals / month; more at flat add-on)
Proposal Deep-Dives* (48-hr markup)
On-demand Mock Negotiations
Win-Rate Dashboard Template
(* Max 20 pages per proposal. Additional reviews and/or larger documents billed at a pre-agreed hourly rate or added retainer tier)
what happens
Key Artifacts you keep
what happens
“Hot-seat” reviews of live pursuits: strategy, qualification red-flags, stakeholder mapping, pricing tiers, negotiation prep.
Tap a partner-level sounding board for qualification, pricing, or negotiation questions — any time a deal wobbles.
Line-by-line review of proposals (up to 2 docs/mo*): headlines sharpened, value proof tightened, pric
“Hot-seat” reviews of live pursuits: strategy, qualification red-flags, stakeholder mapping, pricing tiers, negotiation prep.
Tap a partner-level sounding board for qualification, pricing, or negotiation questions — any time a deal wobbles.
Line-by-line review of proposals (up to 2 docs/mo*): headlines sharpened, value proof tightened, pricing critiqued, win themes validated.
20-min role-play (founder vs. “buyer”) to rehearse objections and pressure-test price anchors before the real call.
Simple Google-Sheet tracker we update together: pipeline $, stage velocity, win %, fee uplift.
Key Artifacts you keep
Key Artifacts you keep
Key Artifacts you keep
Recorded session + annotated action sheet
Action-Recap Memo – bullet summary of advice & next steps (PDF)
Annotated Proposal – tracked comments
Win-Theme Checklist – 1-page scorecard of strengths / gaps
Negotiation cheat-sheet with tailored objection-response scripts.
Live GTM metrics to share with partners